Market Analysis

We don’t believe in a one-size-fits-all approach when answering complex questions around setting business strategy, comparative market analysis, and growth and opportunity assessments for very different geographic and cultural environments. We look at each question in context and draw on our extensive toolkit to address a challenge appropriately. This could include layering geospatial proxy data to solve a data poverty question, visualizing relationships to identify networks and influencers, or blending modeling tools to provide probabilities for scenarios.

Assess

Identify opportunity

Competitively identify, size, frame, and enter high-growth markets and segments by bringing together the relevant data sets from our macroeconomic, industry and risk tools

Manage

Size markets and segments

Utilizing pricing, product demand and potential markets to understand and communicate sources of demand, market share and competitive positioning.

Monitor

Understand local environment

Detailed assessments of political dynamics and regulatory environments around the world that are specific to your sector.

Drive

Quantify scenario outcomes

Qualitative analysis and robust econometric modeling to understand how events will impact industry opportunities—from economic policy to political upheaval.

What We Offer

Analyze business drivers

Understand and shape the company’s strategy and mission by testing assumptions, gathering and incorporating information about the present, and anticipating the future environment.

Map influencers and stakeholders

Identify the organizations and individuals with influence and decision-making power over issues critical to your business success.

Forecast

Industry-specific economic analysis and modelling to identify realistic and high impact scenarios to support informed investment decisions.