Experiential Marketing

In simple terms Experiential Marketing is a marketing technique that connects brands and consumers through some kind of physical (or virtual) experience. Experiential marketing agencies like Omenso will create some kind of ‘activation’ such as product sampling, physically or mentally immersive experiences, installations, PR stunts, brand events, pop-ups and similar events, to bring brands to life and interact directly with the target audience. This allows your audience to communicate with your brand above and beyond the bound of social media.

Evolution

We recognise that in today’s dynamic, modern world consumers’ needs are constantly evolving, they are more discerning than ever, and competition for their attention is high. It’s never been so important to stand out from the crowd, and we help brands achieve this through our connected sensory storytelling approach.

Creating Experiences

We create face-to-face experiences that provide people with multiple opportunities to interact with your brand. The result? Memories made. Connections crafted. Our experiential solutions keep customers coming back time and time again.

Effective strategies

From brand experiences and press launches to gala dinners, conferences and exhibitions, we bring brands to life in a variety of settings and spaces, maximising impact, awareness and connectivity in the process. All in real time, at the right time.

Transformation

The intersection of retail and experiential is on the rise, with more and more brands recognising the effectiveness of real, live experiences when it comes to driving consumers offline and into bricks-and-mortar stores. We work towards putting the excitement back into retail experiences, by creating everything from specialist pop-up shops to interactive window displays that catch the eye of passers-by, and encourage them to step inside.

What We Offer

In-person events

PR stunts or launches are our favourite type of brief as it requires us to think up the most fantastic creative ideas that are going to capture the public and media’s attention. It lets existing and potential customers interact with you in new and innovative ways, making it a memorable experience for one and all.

Our network

Delivering creative experiential activations around the UK can often be expensive. By using clever design and a UK wide network of production and activation partners, we ensure that roadshows deliver their price driven ROIs.

Data Driven Approach

Our solutions are not only highly creative, they are driven by data. This approach enables us to ideate, create and deliver experiences for the right people, in the right places, at the right moment in time. Utilising strategic insight in this way ensures our experiences are not only memorable and magical, they produce exactly the right results.